Grady Management's Privacy Policy

Effective 10-15-2025

Information We Collect

When you apply to rent or lease a unit through our online system (LOFT/Realpage), we may collect:

Full legal name, contact information (email, phone, address)
Date of birth and government-issued ID (e.g., driver’s license)
Social Security number or Tax ID
Employment, income, and bank account verification
Rental history and references
Credit and background check information
Criminal records/information to the extent permitted by law
IP address, browser/device information
Cookie and usage data from our website and leasing platform

How We Use Your Information

We use your information for the following purposes:

To process and evaluate rental applications
To verify identity, creditworthiness, and rental history
To execute leases and manage tenancy
To collect payments and communicate about your lease
To comply with legal obligations (e.g., fair housing laws, court orders)
To maintain and improve our website, services, and resident experiencees.

How We Share Your Information

We do not sell your personal information.
However, we may share your information with:

LOFT Leasing, our leasing software provider, to manage applications and resident information
Payscore Income screening and Identity screening, to verify each applicant's income and identity
Credit bureaus and screening agencies (e.g., TransUnion, Experian)
Payment processors (e.g., rent payment portals)
Maintenance or service providers under contract to fulfill resident requests
Legal and regulatory authorities, when required by law
Property owners or investors, as part of our property management duties

Each third-party service provider is contractually required to protect your data in accordance with applicable privacy laws.

Third Party Platforms

We use LOFT Leasing to manage online leasing processes. LOFT may collect and store data in accordance with its own privacy policy. We encourage you to review their policy here: https://www.realpage.com/legal/privacy-policy/
Additional 3rd party platforms used for leasing purposes:
Pet Screening Privacy Policy: https://www.petscreening.com/privacy-policy
Payscore Privacy Policy: https://www.payscore.com/privacy-policy
Rentgrata Privacy Policy: https://www.rentgrata.com/privacy

Data Security

We use commercially reasonable technical and organizational measures to safeguard your data, including:

SSL encryption during transmission
Role-based access controls
Secure servers and firewalls
Staff training in data protection

Despite our efforts, no method of electronic storage is 100% secure.

Your Privacy Rights (Maryland & Virginia Residents)

As a resident of Maryland or Virginia, you have certain rights under state privacy laws, including the Virginia Consumer Data Protection Act (VCDPA):
You may have the right to:

Access the personal data we hold about you
Correct inaccuracies in your data
Request deletion of your data (subject to legal limitations)
Opt out of targeted advertising or sale of personal data (which we do not engage in)
Appeal a decision related to a data rights request

Cookies and Website Tracking

Our website and leasing system may use cookies and similar technologies to:

Remember your preferences
Track user behavior on the site
Measure marketing effectiveness

You can set your browser to refuse cookies, but some features may not function properly.

Data Retention

We retain your data for as long as needed to:

Fulfill the purposes stated in this policy
Comply with legal and regulatory obligations
Defend against potential legal claims

Changes to This Privacy Policy

We may update this Privacy Policy occasionally to reflect changes in our practices or legal requirements. The updated version will be posted on our website with the “Effective Date” revised accordingly.

Contact Us

If you have any questions, concerns, or would like to exercise your privacy rights, please contact us:
Grady Management Inc.
Info@gradymgt.com
https://www.gradymgt.com